Panasonic CEO Delays Decision on New Battery Factory Amid Cooling EV Demand


  • Panasonic Energy, the battery unit of Panasonic Holdings, is delaying its decision on constructing a new factory.
  • The recent remarks of Panasonic Holdings CEO Yuki Kusumi suggest the focus is on enhancing productivity before choosing a third location for its manufacturing plants.
  • The company already has operations in Nevada and Kansas, but has dismissed Oklahoma as a potential site for its new plant.
  • The period of heightened demand for Electric Vehicles (EVs) in the United States appears to be waning, leading various car manufacturers to revise their production goals.
  • Kusumi emphasises the importance of escalating output from present facilities instead of concentrating on expanding production sites.

Panasonic Energy had earlier announced the intent of finalising the development of a new factory by March’s end. It has, however, backtracked from this plan. Panasonic Holdings CEO Yuki Kusumi disclosed in an interview that a choice would materialise “when the timing is right”.

Yuki Kusumi frequently urges the team to extensively consider escalating productivity before contemplating a third manufacturing location. He spoke to media on this subject from the company’s headquarters in Tokyo last Friday.

These statements are relevant amidst the apparent diminished demand for EVs in the United States, which has caused manufacturers like General Motors (NYSE:) and Ford (NYSE:) to downgrade their production projections.

Panasonic’s Current Infrastructure and Future Plans

Panasonic Energy already operates a plant in Nevada with construction underway at a new site in Kansas. It had, as of December, ruled Oklahoma out as a prospective site for its acutely anticipated factory.

Plans indicate that the Kansas plant would hike Panasonic’s annual auto battery production to some 80 GWh annually. The company’s goal is to grow this figure to 200 GWh at the dawn of 2031.

Kusumi’s primary directive to the energy division was to prioritise a rise in production volume from its existing investment over choosing the next plant location. He implies that due to the human resource demands that come with a new factory, generally fewer production facilities are more advantageous.

The CEO also declared there was potential for elevated production capacity through enhanced machine maintenance and processes. He acknowledged that every business faced time delays due to changing conditions.

Although EV demand is booming across the globe, this growth has slowed in significant markets like the United States and Europe and has not been as profitable as industry leaders had projected.

Raised interest rates have made EVs unreachable for median-income consumers. These consumers are now anticipating the introduction of more affordable models to the market.

The Impact of U.S Legislation on Panasonic’s Plans

Panasonic aims to enhance its manufacturing prowess for its energy division to secure profits without being entirely reliant on the U.S. Inflation Reduction Act. This legislation triggered a wave of investments in fresh EV battery plants within the country.

The Inflation Reduction Act, along with other U.S legislation, offers incentives devised to stimulate domestic EVs, battery manufacturing, and raw materials production.

In the realm of forex and trading, these potential shifts in Panasonic’s operational strategy may influence the stocks of the company and its competitors, and as well the associated industries such as Electric Vehicles and EV batteries.

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